NAU Athletics - Assistant Director/Director of Marketing


The Northern Arizona University Athletic Department is searching for an enthusiastic, creative, and driven candidate who will serve as the point of contact for the Men’s Basketball and Track and Field programs. In addition, this position will oversee all student engagement strategies and efforts, and will have oversight of the Graduate Assistant for Student Engagement and student internship program. This position will be hired at an Assistant Director or Director level based off of experience and qualifications.
 
Reporting directly to the Assistant Athletic Director, Marketing and Fan Experience, responsibilities include, but not limited to:
  • Serve as departmental lead for all efforts for the Men’s Basketball and Track and Field programs. Emphasis will be placed on attendance, revenue generation, and event presentation, when applicable
  • Operate as game day producer for assigned sports, focusing on the expansion of game day presentation efforts, including theme days, promotions, corporate partner activations, video features, and traditional elements. Will coordinate scripting for PA, videoboard, band, cheer, dance, television, and student groups
  • Develop and implement marketing and promotional strategies for assigned sport programs focusing on student/community engagement, revenue generation, group sales collaboration, and social media integration
  • Oversight of all departmental student engagement efforts, including but not limited to serving as point of contact for student spirit organizations, operation of the student loyalty mobile app, scheduling tabling opportunities, orientations, and developing and maintaining relationships with key campus organizations such as Student Government, Residence Life, Fraternity and Sorority Life, Student Affairs, and Recreational Sports
  • Manage the Graduate Assistant for Student Engagement as well as the department’s student internship program, including recruiting, hiring, training, and scheduling of in-office and game day specific student workers
  • Serve as departmental lead for email marketing efforts, including organization of all materials, building of engagement calendar, and facilitation of overall messaging
  • Support of the graphic design needs of the marketing department, including the creation and editing of templates, fliers, and other promotional materials 
  • Assist with the planning and implementation of special events, including but not limited to football game day tailgate areas, including student tailgate lot and the Ponderosa, a community tailgate space
  • Provide solutions to continuously improve customer service and enhanced game-day experience for fans
  • Other duties as assigned to continue to elevate the department’s mission and goals
 
Minimum Qualifications:
  • Bachelor’s Degree
  • 1-2 years of demonstrated experience in a collegiate athletic marketing and promotions department
  • Experience in creation of marketing plans, special event coordination, student engagement strategies, and management of student workers
  • Strong knowledge of Microsoft Word, Excel, and PowerPoint
 
Preferred Qualifications:
  • Master’s Degree
  • 2-3 years of progressively demonstrated transferrable experience in a Division I athletic marketing and promotions department
  • Working knowledge of Adobe Photoshop, Premiere Pro, and InDesign
  • Demonstrated experience with social media
 
Knowledge, Skills, and Abilities
  • Willingness to work flexible and irregular hours, including evenings, weekends, and potential holidays, based off of the athletic calendar
  • Ability to work independently
  • Strong verbal and written commucation skills, with the ability to connect and engage with student organizations, campus leaders, community partners, coaching staffs, and coworkers
  • Creativity and attention to detail
  • Understanding, compliance, and commitment to all NCAA, Big Sky Conference, and institutional rules
To apply, visit NAU.edu, search "Careers", and position is listed under "Staff Openings". Any questions, please contact the NAU Athletic Marketing and Fan Experience Department at NAUAthleticsMKT@gmail.com