Alex Lais joined Northern Arizona University in July of 2018 and serves as the Deputy Athletic Director of External Operations. In this role, he provides strategic oversight for the department's Communications and Brand Strategy, Digital Production, Fan Engagement, and Ticket Operations units, while also serving as the department’s day-to-day contact with Learfield, Adidas/GameOne, and key campus and community partnerships to elevate and enhance the brand of NAU Athletics.

During his tenure, Lais has driven a transformative fan engagement experience at NAU Athletics, most notably leading a 45.7% increase in ticket revenues during his tenure, fueled by innovative programming, elevated game day production, and targeted outreach. Lais also led all planning and implementation of the award-winning “Northern Arizona Astrojacks” alternate brand identity campaign, which gained national recognition for its creativity and impact. 

In addition Lais is closely involved with the department's fundraising efforts, including annual fund strategies and major gift solicitations, Name, Image, and Likeness (NIL) operations, and serves as the sport administrator for Men's Basketball, Women's Basketball, and Women’s Soccer.

Prior to his arrival in Flagstaff, Lais served as Marketing Manager at the University of Southern California beginning in April 2016.

He earned a bachelor’s degree in Sport Management from Eastern Illinois University and a master’s degree in Higher Education Administration from Southeast Missouri State University, where he held the role of Graduate Assistant for Athletic Marketing and Promotions.

A native of Normal, Illinois, Alex lives in Flagstaff with his wife, Taylor, and their two chocolate Labradors, Charlie and Woody.