Samantha Friedbauer was promoted to Associate Athletic Director for Fan Engagement and Revenue Generation after being with the Lumberjacks since July of 2019. In this role, Friedbauer oversees the Fan Engagement department, working specifically with Football, as well as Ticket Operations. 

Prior to her promotion, Friedbauer was the Director Fan Engagement after two years as a graduate assistant in the Marketing and Fan Engagement department. During her time as the Director, she worked with Men's Basketball, Men's and Women's Cross Country, and Indoor and Outdoor Track and Field. 
 
A Milan, Michigan native, Friedbauer came to Flagstaff from Eastern Michigan University. She lives in Flagstaff with her husband Zach, and their two golden retrievers.