Northern Arizona Athletics, INFLCR, Launch Lumberjack Exchange

Lumberjack Exchange

FLAGSTAFF, Ariz. (July 11, 2023) – In partnership with INFLCR, Northern Arizona University athletics has launched the Lumberjack Exchange to connect student-athletes and businesses for name, image, and likeness (NIL) opportunities.
 
Free to both student-athletes and commercial enterprises, the Lumberjack Exchange provides a customized portal for communicating with student-athletes to fulfill NIL transactions. Interested parties and businesses can register through the online portal and partner directly with NAU student-athletes.
 
"NAU Athletics has been consistent in that our overarching goal has been to provide the facilities and resources necessary for our student-athletes to maximize their academic and athletic potential," said Vice President for Intercollegiate Athletics, Mike Marlow. "The Lumberjack Exchange supported by the INFLCR platform now positions all our student-athletes to work toward maximizing their Name, Image and Likeness potential. INFLCR, provides a model for a student-athlete centered approach and will greatly enhance our NIL efforts."
 
"It's exciting to see NAU Athletics supporting their student-athletes by providing a fee-free platform to monetize their personal brands with NIL," said INFLCR Founder Jim Cavale. "The Lumberjack Exchange will empower every NAU athlete the opportunity to create powerful connections with the local community, leading to partnerships and NIL deals."
 
After being approved, registered businesses can search, filter, and initiate conversations directly with student-athletes regarding NIL opportunities. Student-athletes can view all businesses in the exchange and negotiate terms on any NIL deals they would like to pursue, and they can also initiate conversations with registered businesses themselves in the Lumberjack Exchange. 

Once the NIL deal between a registered business and a student-athlete is completed, the business will use the Lumberjack Exchange to create a transaction that will produce a direct payment to the student-athlete and automate a disclosure to the NAU Compliance Office.
 
Northern Arizona and INFLCR do not get involved in the deal, and all transactions within Lumberjack Exchange are consolidated into one 1099 at the end of the year for easier tax reporting purposes for registered businesses and student-athletes.
 
About INFLCR

INFLCR, available on Teamworks' Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The INFLCR athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The INFLCR platform also includes the impactful INFLCR Local Exchange, a school-customized NIL exchange where schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes. The INFLCR Local Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the INFLCR Local Exchange, please visit teamworks.com/inflcr